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Deadline to Apply!
Begin your application today by entering the Graduate Admissions Portal. Submit your application by:
December 1 – Priority deadline. Application review begins and will continue until positions are filled. Applicants are strongly encouraged to complete their applications by this date for priority consideration.
March 1 – Final deadline for remaining applicants. All supporting materials must be received by March 15.
Contact Us
- Contact Dr. Tatiana Fajardo, doctoral coordinator, for more information on the Marketing major, its content and curriculum.
- Email Elizabeth Kistner for more information about the admissions process.
Graduate Programs Office
850-644-6458
877-587-5540 (toll free)
gradprograms@wertheim.fsu.edu
Marketing is one of seven majors offered through the Herbert Wertheim College of Business’ Ph.D. in Business Administration. Housed in the Dr. Persis E. Rockwood School of Marketing, the major admits top candidates each fall, and the program typically takes five years to complete.
- Emphasizes consumer-based and B2B marketing strategy, consumer behavior, consumer culture and transformative consumer research
- Offers seminars such as marketing strategy, consumer behavior and quantitative methods, among others.
- Includes support courses in areas related to marketing, such as social psychology, econometrics, strategic management, organizational behavior or statistics
- Requires a comprehensive examination and dissertation
Student Accomplishments
Recent Placements
Villanova University, University of Missouri - Kansas City, Auburn University, Clemson University, Dartmouth College, Georgia State University, Stony Brook University (SUNY System), University of Alabama, University of Connecticut, University of Kentucky, Washington State University.
Recent Awards
Matilda Vevera, Marketing Science Institutes Grant; Organizational Frontline Research Young Scholar Research Competition Top 5 Finalist
Michael Burrage II, Marketing and Public Policy Conference Junior Scholar
Dan Bradbury, AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles
Matilda Vevera, Marina Cozac and Rachel Hochstein, Transformative Consumer Research Grant from the Association for Consumer Research
Rachel Hochstein, Outstanding College of Business Teaching Assistant Award; Best Paper, Consumer Culture Theory
Lane Peterson, Outstanding College of Business Teaching Assistant Award
Illustrative Presentations
Matilda Vevera, 2026, 2025, and 2024 American Marketing Association (AMA) Winter Conference; 2026 and 2024 Frontiers in Service Conference
Michael Burrage II, 2026 American Marketing Association (AMA) Winter Conference; 2025 and 2024 Frontiers in Service Conference
Marina Cozac, 2022 Association for Consumer Research (ACR) Conference
Lane Peterson, 2021 European Marketing Association Conference (EMAC)
Illustrative Defended Dissertations
“Why is this “Green”? A Mixed Methods Extension of the Green Consumer Literature” by Daniel Bradbury; Dr. Jerome J. Cronin, major professor
“Three Essays on Consumer Well-Being: Exploring the Future of Food, Introducing Fuel Snacks, and Fighting Infodemics” by Marina Cozac
“The Cultural Negotiation of Practice Boundaries Through New Rituals: The Case of Self-Care Consumption” by Rachel Elizabeth Hochstein; Dr. Colleen Harmeling, major professor
"The Influence of Marketing Tactics on Consumer Health and Well-Being" by Lane Peterson
"Toward a Theory of Intraorganizational Relations: Examining the Performance and Turnover Effects of Intraorganizational Social Relations" by Alec Pappas
Recent Student Publications
Graduates from the Florida State University PhD Program with a concentration in Marketing produce highly impactful research published in premier academic journals.
Some recent representative publications from former students:
“Moralization of Everyday Consumption Practices: The Case of Self-Care,” Rachel Hochstein, Ela Veresiu, Colleen M. Harmeling. Journal of Consumer Research (UTD, FT50) (2025).
“Toward a Theory of Consumer Digital Trust: Meta Analytic Evidence of its Role in the Effectiveness of User-Generated Content,” Rachel Hochstein, Colleen M. Harmeling, Taylor Perko. Journal of Academy of Marketing Science, (2024).
“Friend or Foe? Can Anthropomorphizing Self-Tracking Devices Backfire on Marketers and Consumers?,” Lane Peterson Fronczek, Martin Mende, Maura Scott, Gergana Nenkov, and Anders Gustafsson (2023). Journal of the Academy of Marketing Science.
“From Self‐Quantification to Self‐Objectification? Framework and Research Agenda on Consequences for Well‐Being, Lane Peterson Fronczek, with Martin Mende and Maura Scott (2022).
"Food Experience Design to Prevent Unintended Consequences and Improve Well-being," Lane Peterson with Michela Addis et al., Journal of Service Research, 25, 1 (2022): 143-159.
"Operationalizing Salesperson Performance with Secondary Data: Aligning Practice, Scholarship, and Theory," Willy Bolander, Nawar Chaker, Alec Pappas, and Daniel Bradbury, Journal of the Academy of Marketing Science, 49, 3, (2021): 462-481.
"Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores." Hess, Nicole J., Corinne M. Kelley, Maura L. Scott, Martin Mende, and Jan H. Schumann. Journal of Retailing 96, no. 3 (2020): 344-361
Program Requirements
Prerequisites
All Marketing doctoral students are recommended to satisfy the following prerequisites, through completion of a master’s program prior to their first year in the doctoral program:
- ECP 5706 Managerial Economics
- EDF 5400 Introductory Statistics: Description and Inference
- EDF 5488 Computer Analysis of Educational Data
- MAC 2233 Business Calculus
- MAN 5716 Business Conditions Analysis
- MAN 5501 Production and Operations Management
- MAR 5125 Marketing Strategy
Major Requirements
All Marketing doctoral students must complete courses in three areas: Methodology (known as Tools and Analytical Research or TAR), Marketing Theory and Professional Development.
I. Methodology (TAR) coursework
The purpose of the sequence of research tool courses is to provide the student with the technical skills to complete a dissertation and to conduct other high-quality, publishable research in the area of primary interest.
All Marketing doctoral students must take the following six courses:
- MAR 5625 Marketing Research and Analytics
- MAR 6665 Seminar in Marketing Models
- MAR 6636 Quantitative Methods 1: Theory Building from Data
- MAN 6917 Seminar in Research Design
- STA 5207 Applied Regression Methods
- STA 5206 Analysis of Variance and Design of Experiments
Please note: ECO 5416 Econometrics I and ECO 5423 Econometrics II may substitute for STA 5207 or STA 5206. This would allow students to take ECO 5427 Limited Dependent Variables and ECO 5428 Time Series in the first-year summer. Students could then take ECO 5424 Panel Data in the fall of the second year. Students can also substitute ECO 5420 for either STA option.
Elective Courses:
- ECO 5114 Applied Microeconomics I
- ECO 5416 Econometrics I
- ECO 5420 Applied Econometrics
- ECO 5423 Econometrics II
- ECO 5424 Econometric Methods for Panel Data
- ECO 5427 Limited Dependent Variable Models
- ECO 5428 Time Series Models
- STA 5066 Data Management with SAS
- STA 5238 Applied Logistic Regression
- STA 5635 Applied Machine Learning
II. Marketing Theory Requirements
The theory courses and seminars provide opportunities for in-depth study. The following doctoral seminars and courses are required in Marketing so long as they are offered:
- MAR 6575 Seminar in Marketing: Selected Topics in Consumer Behavior
- MAR 6817 Seminar in Marketing Management
- MAR 6828 Seminar in Marketing: Elements and Integration of Marketing Strategy
- MAR 6506 Seminar in Consumer Behavior Methods
- MAR 6653 Inductive Reasoning and Sociocultural Theory
Elective Courses:
- MAN 6275 Organizational Behavior I
- MAN 6306 Seminar in Human Resource Management
- MAN 6235 Seminar in Organizational Theory
- MAN 6795 Seminar in Strategic Management: Selected Topics
- MAN 6932 Seminar in Strategic Management I: Literature
In consultation with the student's primary-area adviser, additional courses may also be selected.
III. Professional Development Requirements
The purpose of this sequence of courses is to prepare each student for a successful career as a marketing academician. The course offerings are included below:
Required Courses:
- MAR 6918 DIS for Publication
- MAR 6919 Supervised Teaching
- GEB 6904 Readings for Examination
In addition to these courses, first-year and second-year students will participate in a professional development series that will be an additional registered course in each semester of the first two years of the program. Third-year students and beyond continue to register for the professional development courses for 0 hours to meet the university scholarly engagement requirement.
Sample Course Sequence
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1 MAR 6828 and MAR 6665 are offered in alternate years. Both first-year and second-year students take the classes together. In the other year, both groups take MAN 6917.
2 Choices include:
STA 5066 Data Management and Analysis with SAS
STA 5238 Applied Logistic Regression
ECO 5114 Applied Microeconomics I
ECO 5416 Econometrics I
ECO 5420 Applied Econometrics
ECO 5424 Panel Data
GEB 6897 Applied Econometrics Bus Res I
GEB 6899 Applied Econometrics Bus Res II
MAN 6235 Seminar in Organizational Theory
MAN 6275 Organization Behavior I: Literature
MAN 6306 Seminar in Human Resources Management
MAN 6795 Seminar in Strategic Management
PSY 6919 Various course topics
